If you’ve searched for something on Google recently, you’ve probably noticed that the results page looks a lot different than it did a few years ago. Before you even get to the list of links, there’s often an AI-generated summary (sometimes called an “overview”) sitting at the top, pulling information from various sources and presenting…
Backlinks still matter in 2026, but the rules around earning them have changed considerably. Google has spent years refining how it evaluates link quality, and the gap between a link that helps and a link that does nothing (or hurts) has never been wider. The cheap tactics that worked a decade ago, like low-quality directory…
For years, online visibility has mostly been about ranking in organic Google searches, with heavy emphasis on link building and optimizing content for specific keywords. That framework still has value, but it misses a lot of what’s actually happening when a business becomes visible online today. Brand mentions are part of what’s missing. When a…